In other words, for me the story here is that the debate (fight) has spilled from the confines of the dark and controlled auditorium out into the broad dailight of the street. Many of the combatants are rather embarrassed by the now obvious puppet strings dangling from their bodies.
It wasn't so very long ago that one could not easily locate a subject, an author - do his own fact-checking. The internet has changed our basic attitudes by empowering us to look behind the curtain.
The internet has empowered one to bypass basic scientific principles and prove your point based on the false science spouted by some kook selling DVD's.