The author shows his ignorance and his bias. Wal-Mart and P&G have been business partners for well over 20 years. Wal-Mart sells more P&G products than any other retailer in the world.
Granted that WalMart and P&G already have a good relationship. However, even the morning news in Cincy pointed out that in controlling more highly sought consumer products P&G will be even more valuable to WalMart.
WalMart controls the shelves and P&G the products.