Posted on 01/27/2005 12:28:47 PM PST by Ernest_at_the_Beach
Ballet slippers and fur purses. Short skirts and sheer T-shirts.
Doesn't sound like the typical styles produced by local skateboard companies, which are better known for making baggy jeans, loose T-shirts and bulky shoes. But authentic skateboard brands such as Etnies, Element, Globe and DC Shoes are producing increasingly feminine fashions in a bid to capture a slice of the lucrative teenage girl market.~~~~~~~~~~~~~~~~~~~~~~~~~~~~snip ~~~~~~~~~~~~~~~~~~~~~
The opportunity is big. Last year, 13- to 17-year-old girls spent $12.3 billion on clothes and accessories, $1.4 billion on fashion footwear, and $683 million on athletic footwear, according to The NPD Group, a marketing information company.
Grabbing a slice of that business could boost revenues in the $8.3 billion skateboard industry, which is largely centered in Orange County and elsewhere in Southern California.
(Excerpt) Read more at ocregister.com ...
Skateboarding? I hope they're buying protective gear as well.
I'll be watching for those Madonna-style kevlar... um... athletic supporters.
As far as I was concerned, all the little punks who wasted time skatebaording were feminine.
The cloth it is made from is only worth $1 billion, since more often than not, the clothing expose the midriff and the legs. :-P
I've never seen any girls skateboarding, so where is the demand for skateboarding fashion for girls?
I was a girl skateboarder...
A pioneer, it seems! LOL
Nothing says "I couldn't get a date with a gun" like a skateboard.
I too was a girl skateboarder....
why should the boys have all fun!!
I also had stilts - had alot of fun
with that too!
Hey! I had lots of dates!
Geez...lighten up Francis. Skateboarding is great exercise. And the skateparks they're building nowadays are incredible.
Magazines don't count.
I had a number of very attractive boyfriends, even though I did skateboard...
"Geez...lighten up Francis. Skateboarding is great exercise. And the skateparks they're building nowadays are incredible."
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What you say may be true, Skippy, but it doesn't undermine my observations.
It doesn't count. You aren't a guy. You are like a female engineer.
*chuckle* One of my best friends in middle and early high school was a girl skater. She had the scars and cast collection to prove it, too.
Cast collection? All my casts from racing BMX & riding motocross stank so evil they had to be disposed of by a hazmat crew. No way was I gonna collect them.
lol Yeah, they were pretty rank. She kept them in a cardboard box in the basement, liked to show them off. I don't know if it was just to be perverse or to prove she was a real skater, or what. Ah, the stupidities of youth.
Check further in the thread....
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