Apple is introducing the "iBed" - it is a select number bed that randomly shuffles the air pressure, each night you sleep at a different level of firmness.
To fight it, Microsoft is introducing Windows Bed, a bed that loses air-pressure for no apparant reason, requiring a re-boot of the air pumps. Also, it is known to be especially prone to bed bugs. :-)
rofl
I'll trade you a half-interest in my cookie factory for one of each.