[MEG33]

shtick also schtick or shtik ( P ) Pronunciation Key (shtk)
n. Slang
A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
An entertainment routine or gimmick

(I looked it up in trying to describe some of Imus's outrageous statements.)

[Prophet in the wilderness]

I thank you, no wonder I could not figure out how to spell it, it could be spelled 2 different ways.
Some get on me about my spelling, but, hey ? I am doing the best I can. Even Rush misspells words deliberately or mis pronouncing of words on his show , it makes those proper pronunciation, correct spelling freaks cringe.
Rush slang, Edumacation, correct spelling Education. There are somethings in life more important than CORRECT SPELLING, so get over it..... I am sure we can use many " Slang Words " for the liberals and democrats.