Why would there be such an outcry against such IMAGES as JOE CAMEL (eliminated from advertisements after repeated accusations from antismoking advocates and government regulators that the company used Joe Camel, a cartoon character, to attract young smokers)
Why would there be yet another outcry against the MARLBORO MAN (for similar reasons)........
Why would there be SLOGANS like "JUST SAY NO,"
and "JUST DO IT"
Why would there be COMMERCIALS aimed at children for BREAKFAST CEREALS or TOYS (especially at Christmas time) on Saturday mornings?
Because IMAGES and SLOGANS are effective tools in "SELLING IDEAS" and the intended objective is vastly achieved.