If Vlasic wished to maintain its profit margins, whatever they were, it had the option of not selling pickles by the gallon to Wal-Mart.
I agree.
It seems that many manufacturers that aren't willing to make that deal do okay.
And it's also why Wal-Mart carries many items of lesser quality than other stores.
Personally, I don't go to Wal-Mart very often, but I certainly don't mind that they are in business.