I saw it, on an entertainment show a friend and I were watching during dinner.
I thought it was tasteless, crass and stupid ... but essentially harmless, and totally in line with what sports are all about.
A beer company will probably give him a $1m sponsorship deal for it, and that's the way the world works. For sports fans, it's probably the way it should work. Pretty sweet deal, a $10k fine investment gives a $1m contract. He'll be smiling in a few months.
D
Only Hillary finds investments like that. We should all be thankful she didn't moon us to get that return. Put that moon in front of us, and our global warming worries would be over.
Football is half sport/half show.