[judgeandjury]

Regardless of what we think about the stunt itself, it serves the purpose of attracting more eyeballs than it repels. More people will be watching this coming weekend to see what Moss does.

If your reasoning is correct, then the NFL should be encouraging this type of behavior instead of fining players who do it. Maybe players should start doing something silly, disgusting, or outrageous after EVERY play, and not just when they score a touchdown. That should send the NFL ratings through the roof, shouldn't it?

[savedbygrace]

As long as the NFL continues to respond to the public outrage over these incidents pretty much the way they have been doing, they will walk the fine line that determines whether they have a net gain or loss in eyeballs.

They certainly have to fine the players so most of the outraged viewers will be at least a little pacified, and most of them will keep watching.

It's a show, and the commish is the ringmaster.