Indoctrination is not the same thing as respect. Respect must be earned, eh?
Nor are chickens the same as goats. How is this "indoctrination"? It's a video which uses children's tv characters to sing "We Are Family" (the Sister Sledge song). The group making the video has a link to a Tolerance Pledge which I copied above. The pledge has the words "sexual identity" in it which from the article above seems to be the only complaint. My reading of the pledge doesn't find the inclusion to be particularly offensive. It's perfectly fine to "respect" someone. Would you, for example, support your kids if they egged the house of or taunted a gay person who lived on your street or in your neighborhood?
"Even Christians should believe in teaching "respect" for others even if you don't agree with them or think they're wrong."
Somewhere along the line, the definition or idea of the word "respect" has been transposed with "courtesy".
Courtesy: 1. Kind and thoughtful behavior toward another;
politeness; gracious attention. 2. A favor or indulgence.
Respect: 1. Treat with special consideration or high
regard; heed. 2. Have reference to; relate to. 3. High
esteem; considerate treatment.