I'd say "unbelievable" only it's not unbelieveable at all.
The only thing that is "unbelievable" is the fact they they are so willing to flaunt their foolishness publicly. You'd think they'd at least try to conceal it.
The Hollywood Awards treatment of The Passion is as expected; they tried to destroy it long before it was ever released, remember? And although Hollywood's first love is money, and this film was a blockbuster in that arena, they're afraid of it's message as they've always been.
The people who've seen it, bought it, love and respect it will cherish it no matter what. It's message is timeless, as it is meant to be. Hollywood is the definition of the anti-Christian message, so why be surprised?