"And then he has the [knots] to brag about how many 'hits' his site gets! Sheer balls, he's got!"
Actually, reloads don't count, only individual daily page views from different IP addresses.
In reality: they _can_ or _cannot_ be counted - it's at the discretion of the user (and it's far easier to count everything rather than keep an IP log for such a public site). And I have no reason to doubt that he would count reloads since he brags about the number of hits he gets and has never answered any of my emails about my suspicions