it's a trick - he probably has two. people add interesting storylines all the time to add traffic to their item. for example (warning, sexually suggestive): http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=16122&item=2283171567
Oh. My. Gawd. I'd buy those tickets just for a chance to email with the lady in that picture :-)
Interesting marketing method.