Amorality has been good for them because it removes guilt from actions associated with their liberal ideas, such as homosexuality and abortion.
Where they have taken no moral stand in the past, there has been no guilt.
They want their amoral ideas to become a moral platform they can stand on since they have had no moral foundation and feel they have lost public support.
In other words, they just don't get it.
It's that very amorality that has turned people away and has caused them to cite moral values as a reason they voted republican regardless of their personal economic situation.
A rose by any other name...
Usually I hear something along the lines of
"A woman has the right to do what she wants to her own body."
I usually respond that
1) Then why can't you stick a heroin needle in your arm?
2) Why is prostitution illegal?
3) Why is it illegal to commit suicide?