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New label throws fashion a curve Company makes clothes for women who prefer masculine style
San Francisco Chronicle ^ | 12/17/4 | Rona Marech

Posted on 12/17/2004 7:41:33 AM PST by SmithL

Sometimes the pants bunch up in all the wrong places, or the necklines sag, or sleeves hang past wrists, or shirts balloon preposterously. Forget about buying a nicely tailored suit or renting a tuxedo.

For women who prefer minimalist men's clothing styles over stereotypically feminine, frilly garb, the pickings are slim. Women's clothing departments leave them cold. The men's clothes they tend to buy rarely fit properly. Clothes shopping is often torture.

This barren sartorial landscape was brightened last week when Aisha Pew and Breonna Cole of Oakland launched Studded, a label billing itself as the first line of clothes made expressly for butch lesbians, studs, transgender men and bois -- all au courant terms for people who lean masculine in their presentation or identity. The clothes look like what you might find in a men's department, but the design slyly accounts for the fact that women are curvier than men.

Those who would question whether lesbians care about fashion beyond flannel would have found their answer last week at a fashion show at Oakland's Parkway Theater. More than 100 people were turned away from the sold-out event. The lucky 180 who made it inside noisily cheered as models walked down the aisles -- escorted by women in tight, slinky dresses -- then turned, strutted and posed on the stage. They gave Pew, the designer, a standing ovation.

"Seeing the frustration in my wife's face" -- when she shops for clothes -- "is ridiculous to me," Pew said. Decidedly not butch, she has energetic hair that reaches impressive heights in front and a pierced eyebrow and chin. She had dressed for the occasion in a flirty black-and-white polka dot BCBG Max Azria dress with a halter top.

"The point of it is bigger than clothes. It's about feeling good...

(Excerpt) Read more at sfgate.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: California
KEYWORDS: fashion; welcometocalifornia
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To: Jimbaugh

That's hard to tell! I bet they all had mastectomies.


41 posted on 12/17/2004 8:21:45 AM PST by Marysecretary (Thank you, Lord, for FOUR MORE YEARS!!!)
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To: RonF

I agree 100%. That's why I like to buy second hand men's jackets. I can't believe how much better made they are.


42 posted on 12/17/2004 8:22:44 AM PST by Marysecretary (Thank you, Lord, for FOUR MORE YEARS!!!)
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To: SmithL

yuck


43 posted on 12/17/2004 8:23:16 AM PST by sneakers
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To: SmithL

Transvestites.


44 posted on 12/17/2004 8:27:22 AM PST by freepy smurf (Yes, Santa Claus. There is a Virginia.)
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To: RosieCotton

I know what you mean. I'm more of a t-shirt and jeans gal myself, but no one would ever mistake me for a man. Women can still dress casual and still look like women. These are women who want to be men.


45 posted on 12/17/2004 8:57:23 AM PST by retrokitten (On Friday nights, John Redcorn and his band, Big Mountain Fudge Cake, will be playing.)
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To: retrokitten

Buying some men's casual clothing just 'cause it's more durable is one thing...wanting to really and truly dress like a man - even when NOT dressed casually - that's just icky.


46 posted on 12/17/2004 9:13:47 AM PST by RosieCotton (He is a very shallow critic who cannot see an eternal rebel in the heart of a conservative. - GKC)
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To: RosieCotton

I heartily agree. Icky sums it up nicely.


47 posted on 12/17/2004 9:17:04 AM PST by retrokitten (On Friday nights, John Redcorn and his band, Big Mountain Fudge Cake, will be playing.)
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To: fishtank

Those people are women?


48 posted on 12/17/2004 9:18:41 AM PST by DaughterOfAnIwoJimaVet (I actually voted for John Kerry...before I voted against him.)
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To: Marysecretary

When my two daughters were in HS...they discovered that all my clothes were "cool"..they literally dressed themselves from my closet for years..Brooks brothers button down shirts...all my Land's end sweaters..and then they got all my old uniforms out of the trunk in the attic..Not that I could ever fit into them again..


49 posted on 12/17/2004 10:35:31 AM PST by ken5050 (Ann Coulter needs to have children ASAP to propagate her gene pool. Any volunteers?)
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To: ken5050

I remember back in the 1950's that wearing your dad's white shirts with jeans was all the rage.


50 posted on 12/17/2004 11:14:53 AM PST by Marysecretary (Thank you, Lord, for FOUR MORE YEARS!!!)
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To: SmithL

Sigh. I'd settle for something that fits.


51 posted on 12/17/2004 11:17:04 AM PST by mewzilla
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To: SmithL

I can see this line being labeled under the "ELLEN" line.


52 posted on 12/17/2004 11:18:41 AM PST by 1Old Pro
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To: SmithL
Sometimes the pants bunch up in all the wrong places

Like around her testicles.... Hillary has her pant suits cut with extra room in the crotch for her boys.

53 posted on 12/17/2004 11:19:55 AM PST by Cogadh na Sith (--Scots Gaelic: 'War or Peace'--)
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To: Marysecretary

This was the 80's..


54 posted on 12/17/2004 11:49:04 AM PST by ken5050 (Ann Coulter needs to have children ASAP to propagate her gene pool. Any volunteers?)
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To: Mister Baredog

Even at the sale pricing, it's still not as good a value as anything I buy.

And then there's shoes. Again, just poor construction next to men's shoes.


55 posted on 12/17/2004 11:50:25 AM PST by RonF
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To: RonF
And then there's shoes. Again, just poor construction next to men's shoes.

I have a brown pair, a black pair, sneakers, and flip flops.

My wife fills up two closets with her shoes, guess she's looking for quality and having a hard time finding it, LOL.

56 posted on 12/17/2004 12:14:30 PM PST by Mister Baredog (PLEASE be sure you have a flag up on your FReeper homepage.!!!)
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To: FrankWild

And the noise on uncarpeted floors was horrible!


57 posted on 12/17/2004 12:33:25 PM PST by bushisdamanin04
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To: 1Old Pro

Hmm, how about DEGENERATE Duds for Dykes?


58 posted on 12/20/2004 6:31:57 AM PST by Marysecretary (Thank you, Lord, for FOUR MORE YEARS!!!)
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