When he dies, the entire "holiday" will die with him. NO ONE will care. It will be a cult asterick some place in some esoteric book, sold "used" on Amazon.com.
He simply can't compete against the birth of Christ. He THINKS he can; but he can't. If he/they were smart he/they would move the "holiday" to sometime in the spring or summer when the "festivals" can be out-of-doors and thus more marketable.
This was/is always his major flaw: arrogance.
Respectfully disagree. The phony holiday will survive his death. Once Hallmark started making Kwanzaa cards, the die was cast.
Shouldn't that title be "I'm dreaming of a Black Kwanzaa"?