If you allow someone else to determine the "specialness" and reverence and significance of Christmas for you then is it truly special for you?
You have a hard time with common sense? IF all the stores are open on Christmas (as if it was August 25, not Dec. 25, the specialnes of the day, in a cultural sense is out the window. Individually we can retreat to our homes and hold our own beliefs, but our cultural recognition of the day as special and set apart would be gone. The ACLU is surely applauding Safeway's decision to dishonor Christmas and treat it like it's not a day to set apart.