Civic pride can be a good investment. The Golden Gate Bridge has brought in a lot of money, simply because it is beautiful. A clever combination of beauty and value is the ultimate goal.
The Sundial Bridge in Redding is a good example:
Well, thank god. Common sense prevails. The egos of the local politicians has caused unbelievable delays and escalating costs. "Signature" bridge. What horse manure. We need a new bridge so that when the next earthquake hits, it won't fall into the bay and kill thousands of people. But no, we have to have a PRETTY bridge! What morons.
Civic pride can be a good investment. The Golden Gate Bridge has brought in a lot of money, simply because it is beautiful. A clever combination of beauty and value is the ultimate goal.
The Sundial Bridge in Redding is a good example:
It pissed me off that I had to get a Volkwagen instead of a Porsche. I'm going to sue someone for emotional distress. :-)