[Mr. Jeeves]

I think Cal got screwed, but it was either going to be them or Texas.

Texas will bring more eyeballs to the TV screen than Cal, so the result was perhaps predictable. Got to keep those advertisers happy. ;)

[Dog Gone]

The effect on the Big 12 is a huge financial windfall. Not only is the Rose Bowl payout going to that conference instead of the Pac-10, but A&M got bumped up to the Cotton Bowl and Tech to the Holiday Bowl.