[GSlob]

According to the article, TV political advertising in 2004 ($1.6B+) was more than double the 2000 number ($771M). American GNP has not doubled from 2000 to 2004, but grew much slower. If the trend continues, one could see the whole GNP being spent on electoral advertising, and later the country may even go in debt to finance it.
This, of course, is reductuo ad absurdum. but still there must be some [saturation] limit.

[Paleo Conservative]

The Democrats said they used similar data, with help from a new group called Media Vote, based in Los Angeles, but came to different conclusions about how to use it. They focused strictly on the battleground states, buying on local cable instead of national cable but still mainly relying on local broadcast programs.

Part of the reason they lost all five open senate seats in the south.

[weegee]

Mr. Goldstein said Republicans did not customize their message because they had one basic point. "If your message is 'Kerry is bad,' you don't have to tailor it," he said.

Actually Kerry's message was "Bush is bad". This is why Democrats tried to squash their competition for the "Anybody But Bush" votes (including keeping Ralph Nader and the Reform Party off ballots in several states).

John Kerry had to tailor his message for different audiences because to socialists he was pro-choice/pro-abortion but to Catholics he was pro-life. To socialists he was against the Vietnam war and the abuses he witnessed and even participated in and is against the war in Iraq but to veterans he was a proud war hero and he voted to finance the war in Iraq. To socialists he was pro-same sex marriages/unions (ribbons==medals) but to Christians, Jews, and muslims he was against them.

[weegee]

Mr. Dowd of the Bush campaign agreed up to a point. "What is discussed in earned media is more important than what's on the paid media," he said of news versus advertising. "But if they are in concert and the message is consistent, it has a tremendous effect."

AND THE MSM RAN WITH THE DNC'S TALKING POINTS. Quagmire, the economy, Bush's Fault, National Guard memos, didn't serve...

Zogbyism. The leftist McCarthyism.

[Deetes]

Mr. Goldstein said Republicans did not customize their message because they had one basic point. "If your message is 'Kerry is bad,' you don't have to tailor it," he said.

It is helpful to have a clear platform to run on. Although it wasn't all kerry bad. He was HORRIBLE. Also skerry had his SUV here no I don't there . so on flip / flop....

[OESY]

[R. Scott]

Porsche-Driving, Leno-Loving Nascar Fan

???????
I thought NASCAR fans drove Fords and Chevies and watched Blue Collar TV.

[ChefKeith]

NASCAR info ping