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WING MAN BESTS HOOTERS (battle of the breastrants a bust for Hooters)
NY POST ^ | December 4, 2004 | RICHARD WILNER

Posted on 12/04/2004 1:23:49 AM PST by Liz

A federal jury has stripped Hooters waitresses of any legal protection their skimpy uniforms may have afforded, allowing a rival Florida wings chain to continue to dress its waitresses in equally skimpy outfits.

The Orlando, Fla., jury also ordered Hooters to pay the rival, a 16-restaurant chain called Ker's Winghouse owned by former Dallas Cowboys standout lineman Crawford Ker, $1.2 million in damages because Hooters filed suit six years after promising to take all disagreements between the two companies to arbitration.

Hooters tried to bar Winghouse waitresses from wearing their skimpy black shorts and T-shirts by claiming the orange-and-white-clad female staff was the company's Ronald McDonald icon.

.....during the three-week trial, defense lawyer Don Conwell got a Hooters marketing executive to admit on the stand that the busty wait staff were more of a marketing concept used to lure 25- to 49-year old-men into the eateries.......

Businesses can't legally protect marketing plans.

In the battle of the so- called "breastrants," Hooters also attempted to convince the jury that its success was tied to its wood- weave plates and that Winghouse was copying the plates, thus confusing patrons as to which restaurant they were in.

A 20-year Hooters waitress-turned-executive, however, pointed out from the stand that the two companies' interiors were very distinct, with each Winghouse featuring an island bar and pool tables, which Hooters do not.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: breastwars; greathooters; hooters; whogivesahoot
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To: L.N. Smithee

Bio:

http://www.winghouse.com/high/crawford.html


21 posted on 12/04/2004 1:59:40 AM PST by shibumi (John Galt is alive and well. He tends bar in a casino restaurant.)
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To: Liz
Bambi says "hi."

"Hello, Young Prince!" :)

22 posted on 12/04/2004 2:01:14 AM PST by KentTrappedInLiberalSeattle (I feel more and more like a revolted Charlton Heston, witnessing ape society for the very first time)
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To: L.N. Smithee; Liz

One additional note, I'm not sure whether the reference to his being "one of the strongest players in the league" refers to physical prowess or personal hygiene.


23 posted on 12/04/2004 2:04:22 AM PST by shibumi (John Galt is alive and well. He tends bar in a casino restaurant.)
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To: Liz

(Ref to post #20) - Yes.


24 posted on 12/04/2004 2:06:25 AM PST by shibumi (John Galt is alive and well. He tends bar in a casino restaurant.)
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To: shibumi
.....I'm not sure whether the reference to his being "one of the strongest players in the league" refers to physical prowess or personal hygiene.....

In light of recent headlines about Savimbi and Bonds, it probably refers to his illegal use of anabolic steroids.

Man, I hope he didn't put the stuff in the wings sauce.

25 posted on 12/04/2004 2:08:37 AM PST by Liz
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To: KentTrappedInLiberalSeattle

Ah, the glory that was Disney.


26 posted on 12/04/2004 2:09:43 AM PST by Liz
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To: Liz

(Calling on one of his many areas of expertise) Wing Sauce used in commercial restaurants such as Hooters, Wingman, BW3, and one with which I am intimately familiar is generally made from cayenne pepper sauce (such as Durkee's Red Hot or Crystal) and Butter (sometimes margarine is substituted). Steroids could only enter the product if the prep cook happened to be leaning over the pot on a particularly hot and sweaty day.

More Odd Knowledge you never wanted to know.


27 posted on 12/04/2004 2:16:53 AM PST by shibumi (John Galt is alive and well. He tends bar in a casino restaurant.)
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To: shibumi

I'll have to take your word for it since I have never, to date---nor do I ever intend to----enter one of these breastarants----and besides, a sauced wing as you describe has never passed over my cultivated palate.


28 posted on 12/04/2004 2:23:15 AM PST by Liz
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To: Liz
"the busty wait staff were more of a marketing concept used to lure 25- to 49-year old-men into the eateries"

Wow! I bet no one ever thought of THAT concept before! Next thing you know, someone will call it a breastaurant!

29 posted on 12/04/2004 3:14:57 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Liz
"I'll have to take your word for it since I have never, to date---nor do I ever intend to----enter one of these breastarants"

Uh, I guess you won't be entering any Gentlemen's Clubs and getting overcharged for lousy cheap beer any time soon will ya.

30 posted on 12/04/2004 3:22:08 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Enterprise

Hey, it was a marketing (ahem) "breakthrough."

What? You never heard of cleavage? Huh?


31 posted on 12/04/2004 3:23:28 AM PST by Liz
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To: Liz

The battle of the boobs.....get skimpy...I say!...


32 posted on 12/04/2004 3:25:31 AM PST by Route101
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To: Liz

Cleavage? Wasn't that the name of Beaver's father?


33 posted on 12/04/2004 3:27:50 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Route101

Next think ya know Hooters will come out with their own brand of peanut butter. They'll have a Hooters girl on the front and they'll call it "Skimpy's Peanut Butter."


34 posted on 12/04/2004 3:29:05 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Liz
This is a legitimate business story with important issues dealing with marketing and trademarks.

Girls wearing hot shorts and tight t-shirts is hardly an original idea. I could not imagine they had a real chance at barring someone else from using it.

35 posted on 12/04/2004 3:30:00 AM PST by Always Right
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To: Enterprise

Right, Ward Cleavage was his name.

And Beaver's real name is Beavage Cleavage.

They shortened it for TV.


36 posted on 12/04/2004 3:32:41 AM PST by Liz
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To: Liz

The name "Beaver Cleaver" would only show up now on an episode of South Park.


37 posted on 12/04/2004 3:34:48 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Always Right

Trademarks usually "cover" creativity.

Being uncovered was the sticking point here.


38 posted on 12/04/2004 3:35:42 AM PST by Liz
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To: Enterprise

If Hooters had any marketing smarts they'd come out with their own brand of Viagra.........made with hot sauce.


39 posted on 12/04/2004 3:37:29 AM PST by Liz
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To: Liz
"If Hooters had any marketing smarts they'd come out with their own brand of Viagra.........made with hot sauce."

That's a big IF. Most likely they will come out with their own brand of K-Y Jelly, made with hot sauce.

40 posted on 12/04/2004 3:41:15 AM PST by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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