[fr_freak]

Fine with me if I don't have to do all this work every election cycle. It is 99% women who do all the work at the Republican HQ, PAYING for the signs and bumper stickers. Manning the HQ. Manning the polls on election day. Sure, take my vote away, and jump in and DO ALL THE WORK THAT OUR LADIES GROUPS DO HERE TO GET THE CONSERVATIVES ELECTED.

I'll probably get flamed for saying this, but what the hey: it has always bothered me that such superficial tactics actually affect the outcome of elections. I have no scientific basis for this, but I suspect that having women in the voting process is a large part of the reason that this kind of campaigning works as well as it does. In general terms, women seem to respond much more to emotional appeal and the bumper stickers, signs, and catchy slogans all fall into that category. I became confident that Bush was going to win when I heard a normally apolitical woman I work with say she couldn't vote for Kerry because he "just seemed so creepy".

Think of it this way: the greatest percentage of women in this country vote liberal. Therefore, one of the ways that a conservative woman could strongly support the conservative cause in the US would be to promote the revocation of the voting franchise for women (yes, I'm well aware that this is a pipe dream).

[BikerNYC]

In general terms, women seem to respond much more to emotional appeal and the bumper stickers, signs, and catchy slogans all fall into that category.

I think you're right in some respects, but men can be just as swayed by emotional pitches. Reagan's "It's morning again in America" campaign pushed a lot of emotional buttons that men responded to.