Change "US market" to "Red State market" and you're correct. If they can make money with this kind of strategy, they can have their cake and eat it too. Get rich, and continue to push their far left agenda, sneering at us Red State "barbarians" all the while.
Which brings up and interesting point.
Do people in blue counties go to the movies more than people in the red counties?
Who is more likely to buy the DVD of any given movie?
Who is more likely to simply download the movie off of a P2P system?
I bet they calculate this in their projections.