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The mathematics dictates that they are earning that year's worth of profit in a little over a month, because from January 1 to Thanksgiving Day they are, at best, break even. You canna change the laws of mathematics! Yes there are logistical issues to establishing a seasonal only business, but some ingenuity (such as sharing space with less-seasonal businesses such as supermarkets) could get around many of these issues.

Its not the laws of math... its the laws of inventory and return on investment.

I could invest $1000 and sell lemonade 1 day a year... Just the hottest day of the year. But, regardless of how much lemonade I sell, I'm not going to make much more than a few hundred dollars that year. I can't feed my family off a few hundred dollars a year.

Instead I invest $5,000,000. I buy a grove full of lemons, and a sugar cane field full of sugar, and 3 million dixie cups. I rent retail outlets across the country in every mall in America, and I hire a bunch of teenage girls to wear funny hats and jump up and down on a state of the art lemon squeezing machine, and maybe I take out an ad in the newspapers touting my fresh squeeze lemonade. Except for the "funny hat girls'" salaries (who I can lay off if things get really bad) That money is GONE. SPENT. My books are MILLIONS NEGATIVE the day I open the door. I know I wont sell a LOT of lemonade during January and February, but I also know, there are enough people who NEED A DRINK and LIKE LEMONADE, EVEN when its cold that I will chip away at that negative number throughout the year... THEN COMES SUMMER... And my books FINALLY go into the black... My investment pays off over the long-haul... And instead of a few hundred dollars worth of profit, I have a few hundred THOUSAND dollars worth of profit... With this, I can not only support my family, but I can reinvest in my business, and next year I can have a few MILLION dollars worth of profit...