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Black Friday isn't significant because it's the busiest day of the year... It is significant because it is the day most retailers FINALLY go into the "black" for the first time during the year. Every sale made AFTER "balck Friday" is their profits.

If this is so, why don't "most retailers" only stay open between Thanksgiving and Christmas? Why bother posting losses the other 11 months of the year? Do the math -- if I was a business owner who could earn better than a normal year's worth of profits by staying open for only a month, I sure would.

Because if they weren't open for those first 11 months, then they wouldn't go into the black at all...

I never said they are earning a years WORTH of profits in one month... Its just the point at which a years worth of work finally becomes PROFITABLE... There is a HUGE difference.

Fact is brick and mortar businesses HAVE to be open 12 months a year... They have to pay rent on a store whether they're open or not... People need "stuff" 12 months a year. So they rent a building, pay insurance, hire workers, stock inventory, buy advertising, pay utilities, etc., etc., etc... even though they wont break even on that investment until November... In December we ALL go shopping, and that "season" makes the rest of the year worth working.