...but they'll just say, "Oh, we needed to shorten the word for shorter headlines/save space"
(radio announcer doing ad): "Yes, Mother, as sure as there's an X in 'X-mas', you can bet
those are Tiny Tim chestnuts roasting. Tin-y Tim's roast
hot--like a chesnut ought!"--from Stan Freberg's
"Green Chri$tma$"
Thanks for the Freberg!