Charity is important in Christianity, but so is the call to conversion to holiness and Godly life. Christianity loses something important if one is told that whatever one is doing, it's perfectly acceptable, there is no sin and no call to conversion. In fact, it becomes what I would consider a difference religion.
And that's exactly what the UCC, the ECC, and the Universalists are doing.
Now they've got the UCC running commercials on TV trumpeting the acceptance of sin.
I think it's safe to assume this is all backlash against the Conservative Christians that helped elect GWB to another victory, and has nothing to do with their interest in saving souls.