The MSM is dead. It died of a lingering cancer that was painful to all who came in contact with it.
What is the problem with calling the MSM the Main Stream Mess or convert it to LSM:
Lame Stream Mess
or Lethal Stream Mess
After all, LSM is one upmanship on MSM.
The movie 2001: A Space Odyssey used that to generate HAL -- it was computer that one up on I-B-M, ie, the letters before I-B-M are H-A-L, and that is how HAL got his name.