It needs publicity. 1 in 100 is a lot of people, most of them walking around undiagnosed while their small intestine is being destroyed.
Also they like to call it a "pre-malignant" disease. Some cancers follow closely on the heels of it.
In Italy all children are routinely screened for it. Here, the physicians are just figuring it out.
I know a nutrition expert who says that the food pyramid is about the worst thing for you. It's funny that all this is coming out now.
Somehow I wouldn't doubt that the food pyramid was influence either by corporate factions.