Pfizer Told to Pull 'Wild Thing' Viagra Ads

aolnews.com ^ | 11 15 04 | aolnews

[freepatriot32]

WASHINGTON (Nov. 15) - Two television advertisements for Pfizer Inc.'s impotence drug Viagra should be withdrawn for claiming a return of sexual desire and omitting key information, the Food and Drug Administration said in a letter to the company released on Monday.

The ads, with a voice-over that includes "Remember that guy who used to be called 'wild thing'?" and later says "He's back," failed to mention major side effects and why certain patients should not take Viagra, the FDA said.

The FDA's letter, dated Nov. 10, also said the 30- and 15-second ads omit to mention that Viagra is intended to treat erectile dysfunction and the claim of return to a previous level of sexual desire and activity is unsubstantiated.

"If you have data substantiating this claim, please submit them to FDA for review," the letter said.

Pfizer did not immediately return a call seeking comment.

The FDA's Division of Drug Marketing, Advertising and Communications said Pfizer should immediately cease using the offending ads and any similar promotions. It asked the company to respond by Nov. 24 on its intent to comply.

[freepatriot32]

one for your pinglist?

[razorback-bert]

My favorite sex ad is the "four hour erection".

[mwyounce]

one for your pinglist?

Is that what you call it? ;-)

[GreenHornet]

"Remember that guy who used to be called 'wild thing'?"

Yeah - he was a relief pitcher for the Phillies. Gave up the home run to Joe Carter that won the 93 World Series for the Toronto Blue Jays.

[umgud]

I don't know if these things work. The only time I tried it, the pill stuck in my throat and I had a stiff neck for a week.

[Prime Choice]

What these pharmaceutical companies fail to mention is that only men with serious health issues that cause physiological impotence (or the euphemistic "erectile dysfunction") should be taking these drugs. These drugs aren't to be taken for trivial reasons. They do have appreciable side effects.

And I wish to God that they'd stop advertising them during football games.

[mountaineer]

At least Pfizer doesn't imply a man's, um, "feet" will grow to massive proportions, like that awful series of "Bob" commercials.

[the invisib1e hand]

that as is idiotic and frankly, i'm over the satanic overtones...and I have no use for viagra, thank God.

[Prime Choice]

My favorite sex ad is the "four hour erection".

It wouldn't be your favorite if you knew how they treat priapism of that caliber.

Hint: it involves cutting and bloodletting.

[the invisib1e hand]

that as is

should obviously read, "that ad is...."

we now return you to your regularly scheduled thread.

[PJ-Comix]

What is the difference between Viagra and Cialis? I know this sounds like a setup for a joke but there must be a difference.

[DoctorMichael]

NOT a subliminal ad that is probably TOO effective. {*LOL*}

.........Especially those horns (top parts of the letter 'V') that begin to swell out his head.

[Shqipo]

What a shame, I was looking forward to a sequel to that ad with the wife of "wild thing" in her new black-lace lingerie. That would be the one where they talk about the four hour erection.

[Salamander]

ROFL!

[mountaineer]

I thought they were pretty much the same, that is, designed to solve the same problem, the dreaded "ED." Other than that, I haven't a clue.

[VOA]

"If you have data substantiating this claim, please submit them to FDA for review,"
the letter said.

Oh my. I think the FDA just opened the door on a whole new line of
research for "lifestyle" pharmaceuticals.

[Endeavor]

I wish they'd stop advertising them at all, not just during football games. I would think that men would be particularly embarrassed by them.