It is. They are famously selective in the beans they buy, paying something like 3x over market average. But the quality really shines in the flavor. You can actually taste the rich complex fruit flavor in the dark chocolate, not the bland cocoa-y taste most chocolate has. Really a cut above any other chocolate I've tasted.
Ever been fooled into thinking Baker's Chocolate Squares taste as good as they look?
Once, when I was a kid. I made off with it on the sly. For some reason, my mother was forgiving about the whole incident... :-)
LOL! My experience was identical. I just popped one in my mouth and had to continue eating it because my brother and sisters were watching. Mom got a kick out of watching my face. I think I'm going to have to find some of that Scharffenberger's and give it to myself for Christmas to make up for the Baker's Squares episode. :o)