7-Election Outcome Reflects Current Actual Election Results Dallas, TX, November 3, 2004 - Today, millions of Americans will pour their first cup of the coffee of the day and pick up a newspaper at 7-Eleven stores to read the results of the too-close-to-call presidential election. And during the month of October, these same Americans predicted the outcome of the election with their coffee purchases with 7-Election, the coffee cup poll sponsored by 7-Eleven, Inc., the world’s leading convenience retailer.
Final 2004 7-Election cup counts tracked identically with published national election results of 51 percent for Bush and 48 percent for Kerry, and within a few percentage points of actual poll results in many states. Casting their “votes” in participating 7-Eleven stores across the country during the month-long promotion in October, customers served up these results:
I’M VOTING FOR BUSH cups – 51.08 percent
I’M VOTING FOR KERRY cups – 48.92 percent
Among swing states, Sen. Kerry had the top 7-Election cup count in Ohio, Pennsylvania, Michigan, Colorado and New Hampshire, with President Bush prevailing in Florida and Nevada. Some states’ 7-Election results were less than a single percentage point apart. National, state and metropolitan results of the month-long poll were reported on the company’s website (www.7-Eleven.com) Monday and, just as in the 2000 election, proved to be about as accurate as the official voter polls sponsored by various media outlets and professional research companies. In the 2000 7-Election, President George W. Bush “out-coffee-cupped” Vice President Al Gore by just one percentage point.
“Some predict the future with tea leaves, I prefer coffee cups,” said Jim Keyes, president and CEO of 7-Eleven, Inc. “We have no margin of error because the whole idea of 7-Election was to have some fun and promote voter participation, not to provide a statistically sound sampling. However, it is ironic, that our results do fall within those historical margins of error or plus-or-minus 3 percent.”
With more than one million customers buying coffee in 7-Eleven stores nationwide each day, the company sells more hot beverages than any of its other proprietary products, brewing more than 10,000 pots of coffee an hour. Last fall, 7-Eleven introduced Café Combinations, expanding its hot beverage selection to include flavored syrups, toppings, new cappuccinos and cocoas, and steamed milk mix – enough options to create more than 1,300 different hot beverage combinations.
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Screw Zogby. When I want to know what is happening I'll ask Habib at 7/11.
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