They'll be going away on their own. I've already seen references in official AP stories referencing the "Old Media". They're not the "MSM" anymore. See Tagline.
Some one had a good idea on this subject a few days ago. Something about taking out a boycott on one product at a time.(not Spam or Beer) Showing that,for example, a drop in 51.86% in consumption of a single product would get the attention of the company that sells this product and that companies share holders.
I though it made sense