[Modernman]

It is the way they court gay people. Have you seen the advertisement for wrinkle release by P & G??

My understanding was that that ad was run only in gay publications, such as Out Magazine. P&G did not run the ad in any mainstream publication.

[ThisLittleLightofMine]

This is one example and yes it is ran in a gay magazine, but you would never see a downey commercial with two heterosexuals in bed having steamy sex to advertise fabric softener.