In my opinion, character was dramatically more important than morals. If Kerry weren't such a chameleonlike faker who lied throughout his entire career and cared only for himself, he would have done much better.
>>In my opinion, character was dramatically more important than morals. <<
i believe character is inclusive of moral value. you could probably make an outline starting something like this:
moral values
1) character
a) duty
b) honor
c)
etc
2) religion
a)
3) patriotism
a) sacrifice
etc...