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LA Times: Steep Decline or Inflated Circulation?
JtB ^ | LA Times Watch

Posted on 11/01/2004 4:31:37 PM PST by prfix

There is a substantial measure of skepticism in the air following Tribune Company's recent announcement that lower circulation numbers at the LA Times and Chicago Tribune are due to steep declines as opposed to the findings last June of inflated circulation at two other Tribune newspapers, The Hoy and Newsday.


TOPICS: Business/Economy; Culture/Society; Editorial; Extended News; Front Page News; Miscellaneous; News/Current Events; Politics/Elections; US: California
KEYWORDS: advertisers; biasnewspaper; circulation
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There is a substantial measure of skepticism in the air following Tribune Company's recent announcement that lower circulation numbers at the LA Times and Chicago Tribune are due to steep declines as opposed to the findings last June of inflated circulation at two other Tribune newspapers, The Hoy and Newsday.

The difference between steep declines and inflated circulation is important to advertisers.

Readers of the LA Times in particular will be wondering, is this just more media spin..... on the media?

http://www.geocities.com/truthmasters/watch04-4.html#1031

1 posted on 11/01/2004 4:31:38 PM PST by prfix
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To: prfix
Any of you currently paying for the L.A. times. Call up and quit tomorrow. I can pretty much guarantee they will plead to give you the paper for free for 4 months.

Of course they do this to artificially inflate their subscriber ship in order to keep advertising revenue up.

Of course a better idea is just to quit, and tell them to shove their free subscription.
2 posted on 11/01/2004 4:38:00 PM PST by DAC22
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To: prfix
The demise of the Leftist "Mainstream Newsmedia" is the best thing that could happen to the United States. This "Mainstream Newsmedia" has become nothing more than a Propaganda Machine for the Radical Left. Furthermore, it is no longer needed.

The internet is the newspaper of record, by the way.

3 posted on 11/01/2004 4:39:58 PM PST by Savage Beast (9/11 was never repeated--thanks to President Bush.)
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To: Savage Beast

I wouldnt wipe my kerry with that rag.


4 posted on 11/01/2004 4:42:07 PM PST by samadams2000
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To: prfix

The Belo Corp. had to admit two months ago or so, that the Dallas Morning News subscription numbers had been keep up by inflation, and the VP in charge of circulation had to resign. My bet is that his counterpart at the LAT had better be checking their employment section.


5 posted on 11/01/2004 4:42:29 PM PST by xJones
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To: DAC22
Of course a better idea is just to quit, and tell them to shove their free subscription.

i suggest that a better suggestion would be to keep the free subscriptions and get as many people together with free subscriptions together and have a "paper burn". sure to gather some attention and the advertisers would get the hint....

6 posted on 11/01/2004 4:42:29 PM PST by mlocher (america is a sovereign state)
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To: Savage Beast

The MSM isn't the mainstream anymore. So my tagline says...


7 posted on 11/01/2004 4:42:36 PM PST by narby (MSM is now the "Old Media")
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To: prfix
It's possible that the circulation is still a lot lower than is being reported. They could be letting the air out of the balloon slowly. I wish they would get sued for millions billions.
8 posted on 11/01/2004 4:42:57 PM PST by San Jacinto
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To: DAC22

they have been delivering newspapers to people who have cancelled them years ago!!!


9 posted on 11/01/2004 4:44:28 PM PST by BurbankKarl
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To: DAC22

Did you see their editorial today? It's terrible!!!

May God curse those people.


10 posted on 11/01/2004 4:46:50 PM PST by gortklattu (check out thotline dot com)
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To: prfix

Why would anyone with a computer, read a newspaper? The freaking news is already old before you get it.


11 posted on 11/01/2004 4:48:56 PM PST by Joe Hadenuf (I failed anger management class, they decided to give me a passing grade anyway)
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To: prfix

The present intense levels of media bias

are not just the tail end of post-JFK negativism, and

are not just the peak of the post-Vietnam arc of
collectivist infestation of the media, and

are not just the decline of print media vs. the internet, and

are not just the breakup of the legacy media monopoly by
alternative and emerging media ...

It's all of the above, happening all at once, and flowing
directly to the bottom line, and then to the paychecks.

A Kerry win is the only chance these propagandists have of
slowing their decline (via hoped-for legislation damaging
talk radio, the internet free speech and "media
conglomeration (aka Fox)).

A Bush win is a cataclysmic outcome. They can't handle it.
I expect Enron-class revelations in the near future.


12 posted on 11/01/2004 4:50:09 PM PST by Boundless (bin Laden is running an IQ test Tuesday. Score high on it.)
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To: DAC22

Quit ANY leftist paper that you subscribe to. And when you do, tell them it is because they consistiently advocate political positions that take $$ out of your pocket. Cancelling their paper is your way of taking $$ out of THEIR pocket. Until their gross bias changes, you will not be back.

I did and I felt so good in doing so. They call back, they beg and plead and you get to tell them over and over again what you think of the leftist media and their socialist political positions.

Oh, I also tell the newspaper people who call that I hope they go out of business.


13 posted on 11/01/2004 4:51:46 PM PST by Owl558 (Pardon my spelling)
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To: prfix
The best part of this is that these periodicals will probably end up doing what so many before them have done when they got into deep trouble and that is to send out free copies all over the place.

This tactic frequently results in loss of periodicals authorization with the USPS, and for a newspaper with any sense of pride this is a death knell.

I look forward to watching the entire Tribune combine, and their friends at USPS headquarters, go down in flames with this tactic. Postal Inspectors and Inspector General investigators, keep your eyes open for it!

14 posted on 11/01/2004 4:54:31 PM PST by muawiyah
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To: San Jacinto

"It's possible that the circulation is still a lot lower than is being reported. They could be letting the air out of the balloon slowly"

I think that's a good point.. there may be too much bad news to produce all at once.


15 posted on 11/01/2004 5:05:19 PM PST by prfix
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To: Savage Beast


I agree.. if you know anyone in California that has a subscription to the LA Times, you should urge them to cancel it. In the coming years, the FREEPER AMERICANS will get the playing field level by eliminating the leftist organizations that dominate our MSM. The LA Times is on our list. Don't let up. Don't forget. Even if we have a big win for Pres Bush tomorrow.. we have a war going on in this country from the new limousine liberal billionaires and their suck puppet mediums. Payback is necessary and important.


16 posted on 11/01/2004 5:06:21 PM PST by JimB in Venice
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To: DAC22
inflate their subscriber ship

Sounds like they knocked out the whole keel.

17 posted on 11/01/2004 5:13:09 PM PST by absalom01
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To: Owl558
"Cancelling their paper is your way of taking $$ out of THEIR pocket. Until their gross bias changes, you will not be back. I did and I felt so good in doing so. They call back, they beg and plead and you get to tell them over and over again what you think of the leftist media and their socialist political positions.

I did this too and I can't tell you how many times they've called to ask me to subscribe since then. I do no tell them to remove me from their call list because every time they call me I get to tell them again what a liberal rag they (Cincinnati Enquirer) are!! I love doing that!!

18 posted on 11/01/2004 5:19:42 PM PST by libs_kma (USA: The land of the Free....Because of the Brave!)
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To: prfix
The SEC should investigate & treat this just like any other stock-kiting accountancy fraud.
19 posted on 11/01/2004 5:39:56 PM PST by dodger
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To: dodger
The SEC should investigate & treat this just like any other stock-kiting accountancy fraud.

Agree with that. You should know that the Audit Bureau of Circulations allowed Tribune to conduct its own audit of the LA Times at the same time.

http://www.voy.com/119804/277.html

Doesn't that mean that both teams were working with the same LA Times people, at the same time? Now how is the Bureau going to maintain the integrity of its audit under those circumstances?

Inquiring minds want to know.
20 posted on 11/01/2004 5:56:23 PM PST by prfix
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