You know it's devastatingly effective when the DUMS hate it!
"Other than that, how did you like the play?"
OUCH. That got the point across.
It's lucky I'm not one of GWB's advisors. I saw the ad, and I disliked it, since I thought the use of wolves to symbolize evil threats would backfire. Many people today regard wolves as at worst just feral dogs (and pretty ones at that), and at best as fourlegged 'good bourgeois' in fur coats-the whole faithful mommy and daddy wolf who raise the cubs together with the help of the extended family, and so on. I would have suggested using a swamp instead of a forest, and showing one alligator after another slowly sliding off the banks into the water, the reptiles being shown from the POV of a person in the middle of the water....I'm glad the ad is turning out to be so effective.
One thing I realized and this may explain why the republicans are not taking off the gloves:
There is an inverse relationship between attack ads and how well your candidate is doing. Think about it, internals for the DNC may be showing weakness before the election thus they have to increase the attack ads against GWB in order to sway the undecided back to them. The RNC like the internals and sit comfortably knowing that their candidate is polling better than expected.
If the internals start to go in Kerry's favor, Rove will pull out the big guns.
I have full confidence in Mr Rove. Let's all sit back and relax.