[dead]

His listeners aren't paying him $100,000,000 per year (including all the production costs of his shows). Sirius Radio is.

They estimate that they need 1,000,000 new subscribers to pay for it. I don't think that will be a problem really.

[perfect stranger]

Considering 1 million new subscribers to cover a 100 million dollar contract it sounds like a loser but there are many more factors to think about as well like advertising, and the market behind the idea of pay radio.

[oceanview]

sure, they will get many new signups when he first goes over. but after 3 months of hear "f-this, f-that", they won't pay the $12.95 anymore.