[weegee]

As you say, entertainment and news on demand means that the impact of their agenda driven bias is mitigated by consumer choice.

We are largely creatures of habit. The consumer culture knows this. They seek to get brand loyalty early.

They want to get people into a "daily routine" of consuming news with breakfast, after work, etc.

The pundits are not happy that young people largely do not read the newspaper or watch the national/local evening news.

[BlessedByLiberty]

Interesting observation about young people. We have four young people (20-24 2 dems/2pubbies) in the family and they have all voted (absentee) for President Bush. One is required by a prof to subscribe to the NYSlimes.

Most of their info comes from the Internet, FOX other cable shows and radio talk shows. For them there is no MSM - they surf, jam the radio buttons and should they be inclined watch FOX CNN. (Even the liberal kid doesn't watch much MSNBC!)

IMHO, to get brand loyalty for news will be almost impossible as today's kids are more mobile and more likely to shrug their shoulders and jam the button or surf to another site.