Step 2: Get real story out that the explosives disappeared prior to coming under U.S. control
Step 3: Remind people that Al Qakaa site was also a known as a WMD site
Step 4: Remind people that trucks were sent to Syria from Iraq
Step 5: Drop the Iraq had WMD October surprise.
Don't Steps 2-5 require the MSM cooperating? .. otherwise Carl Rove may as well be talking to a wall --No?
I'm pretty sure it's Karl not Carl, but the second step was just accelerated by the NBC embed. The pentagon was already starting to put out information that the explosives might have disappeared prior to troops getting there. It would have just taken a little longer.
As to media cooperation for the rest of the story, talk radio and Fox make that alot more likely. Plus, I think reporters still dream of being like Woodward and Bernstein, but it's alot tougher to get away with creating anonymous sources than it was in the 70s.