Why pay to have the ads aired when the MSM will air them for you for free?
Exactly. That's how the Johnson/Moyers "Daisy Ad" of the '64 election received so much free air time. The ad was short, less than ten seconds, so it did not waste air time, and it made "news" by its controversy. The networks played it over and over again for free, only the first showing was paid for. Goldwater was branded a "war monger" on the cheap.
When this election is over somebody ought to string up McCain and Fiengold.