It must be much cheaper to produce many advertisements for one or two airings each (free, compliments of the complicit media) than actually to pay for running a few advertisements many times each.
Maybe Bill Jones ought to try this tactic in CA, since I haven't seen or heard any ads from his campaign since the March Primary. Given that he's so far behind Boxer, maybe the local media can overlook his party affiliation.
Maybe Bill Jones ought to do a lot of things. I am so disappointed in his campaign and the California Republican Party. Boxer doesn't need to do anything to win, but sit back and watch the Cal Repubs do nothing (sigh).