The Kerry campaign has dumbed-down the rhetoric to 3rd grade levels. To me, it's a clear sign of utter desperation.
He's in Ohio, and is doing it on purpose.
Because he thinks his audience is illiterate, unsophisticated, and poor. He thinks they all left their trailers and their spots on the assembly line to come hear him, and he is compassionately making sure they can understand his complexity and greatness.
Bwahaha!