Saab can't compete with Volvo...It's a dying brand. They are literally giving the cars away. I'd estimate that GM is losing thousands on each car...The vast majority of sales are leased at those heavily subsidized rates...Let's say, for example. that GM leases a $30,000 Saab for three years, and heavily subsidizing the lease. They're also assuming a $20,000 residual value in 3 years. However, more likely it'll be closer to $15,000...THEN GM books the loss...
I assume you are talking about the Europeon market?
What about the North American market? Saab makes a couple sporty cars 9-2x, 9-3 convertable that should do well here, if it wasn't such a pain to get service and parts for them.