they shouldn't pull their ads from ABC. that is just the audience they need to reach.
Thinking about it more, I think they should pull the ad dollars from ABC. Call a press conference stating the exact reasons for doing so, that will generate a decent amount of publicity and get the ads played in the news. I think they have legitamate reasons for not wanting to support ABC News. It's more a principle of the issue type of thing. Put that money everywhere else but ABC. Send a little message, money talks! I am sure John O'Neill would have loved a fair shake tonight, he didn't get one. So pull the ads, get your money back.