I am looking at it like an average viewer. So bunch of people came forward to criticize Kerry. Nothing new here, so local/national news won't pick it up. Nothing sexy, so commercials won't stick (like the windsurfing ad). I would rate the ad average at best.
Having followed all the swifties closely I don't consider myself an average viewer and the first ad (not "why", the other one)had me in tears, even the second time I watched it. My father was a vet and died a few years ago...these are those men whose generation because of their times were emotionally walled, didn't talk much about who they were or what was going on inside, never blew their own horns or asked for special favors..but boy oh boy when you needed something or were in trouble...there was no safer or stronger human on the earth to run home to... I think people my age will think alot about their fathers when these men pass by their screen..
the mighty swift sword of truth is a terrible and mighty thing...please pray everyday.
Have you served?