I am sure that it affected some people in a moving way. But my point is that an ad is effective if it can become the news, like the first Swift ad. These two doesn't have any news values, so they are like any other ads. They won't get free play in the media. Both in print and on TV. Thus, while it may move some people, it won't reach that many unless they spend tons of money. Plus Bush needs help with the women voters, and all these ads show just men.
1) Bush needs his base, which consists of patriotic, freedom-loving men and women.
2) Most women like men, especially ones in uniform.