It would be far more effective to just DO this (air them),
and NOT telegraph it in advance, so that the Kerry Kamp
can prepare counters.
Well, I'll agree with that, but nothing at all seems to happen that way when the media is concerned anymore. Statements and stories even from the WH are released ahead of time so that the can start prepping reports and responses and also get the story out. And the media is certainly a factor in this equation.
I believe the Swifties have had very good advertising advice throughout their effort. They are playing the best ballgame they can in the media's ballpark.
Prairie
Beats me. All sides do that.