Let's be optimistic and say all three. After all, $14 is a big buy, even for something like MNF.
If that's the case, these ads will not only be seen by folks all over the nation, but also a large number of viewers in Florida, Missouri, Colorado, Ohio, and then Florida again--All battlegrounds. Many of the Jets fans watcjhing the third game will be in Jersey, which is also, improbably, a battleground state.
And ladies and gents, Reagan Democrats watch football in the same kind of nuers conservatives do. this could be very effective.