INTERVIEW WITH SCOTT MORGAN
FRIDAY JULY 9TH - ANN ARBOR, MICHIGAN
FOR AMERICAN RUSE RECORDS
ARR-
At this stage of your career
you said youve been doing this since
1961 you started playing guitar
What do you think about the music business? I mean, the state of rock & roll, or whatever you want to call it
A little sad right now Id say. What are your thoughts?
SM-
I keep hearing the quotes about record sales being down $20 billion a year or something ridiculous
For it to be down $20 billion a year, means that it had to be up really high, like $60 billion, or I dont know what it was, but... theyre selling a lot of records. Theyre making a lot of money. But, I think the problem is, theyre not really trying to make good records, theyre trying to make records thatll sell. I think thats the whole problem.
ARR-
Have you got the solution? Wheres the magic bullet?
SM-
After a while, I think people are just going to get tired of paying money for crap. Theyre going to want, come on you know! Dont just give me some cooked up in the studio, expensive, crappy can of Campbells soup or something! Come up with something new, something good. Something with some imagination, something with some soul, some heart in it, something you believe in. Whatever.
ARR-
When do you think this whole trend
SM-
Its not just the record labels, its the whole thing. Its the radio, and MTV, and corporate media, and corporate agencies. Its just a big mafia of music business.
ARR-
I dont understand, I guess, why things are the way they are.
SM-
Well, because for one thing, the people that run the business arent necessarily the people that love the music. At all levels. Lets say youre a journalist. You might not be able to make money as a journalist writing about what you like, you might have to write about whatever they tell you to write about. If youre a DJ, youre not picking those records, youre not playing the records that you play in your car, or at home, youre playing what youre told to play. And I guess if youre in A&R at a record label, youre putting out the records that the suits approve of. So the people that really love the music arent making the decisions, and thats a bad development in the music business.
ARR-
That leads me to another question
what do you think about the internet, and I guess not necessarily specifically MP3s but the ability for any band anywhere to start advertising their music and getting exposure. What do you think about that?
SM-
Its great.
ARR-
Do you have any problems with file sharing, of MP3s?
SM-
No.
ARR-
You dont have a problem when you go to Napster and look up your songs?
SM-
No. As a matter of fact we put our stuff on Napster.
ARR-
Im the kind of guy that when I buy a record, I want the whole package.
SM-
Exactly. This is the Alanis Morissette theory. And it all holds up, and everybody knows its true in the music business, that she makes a record for her corporate record label, shes going to get a get a dollar for every copy. OK? Fine, thats all fine, thats cool. But if she does a concert somewhere, shes going to make a lot of money, hundreds of thousands of dollars, and sell maybe hundreds of thousands of dollars of her merch. And its all her money. So, to her, and I think the Grateful Dead will look at it the same way, and a lot of other bands, its really to their advantage to have people know their music, even if they get it for free, because theyre going to come see the band, theyre going to be fans.
ARR-
What do you think of people taping shows?
SM-
Fine, I just want a tape.
ARR-
Obviously not for resale.
SM-
No, no. Were talking about sharing, file swapping, that sort of thing. Its just like if you made me a cassette, whats illegal about that? If you made a cassette of your favorite music, or I did the same for you, I dont get it
why should that be illegal? Its just stupid. It doesnt make any sense!
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The complete interview can be found here, and if you want to download an MP3 file of the interview (hahahah!!!) you can click here to download it.
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Good interview, and it's humbling to know someone who's actually in the music industry itself agrees with the way I see the music industry as a whole, albeit from an outsider's point of view, but I've been keenly aware of the changes and manifestations within the industry from a disc jockey point of view as well as a music producer point of view.